Gone are the times when buying a car was one of the first investments of a working professional for the sheer ease and convenience a self-owned vehicle gives you. The Digital consumer single-handedly has altered the entire automotive industry’s supply chain by impacting both production and consumption of goods.
2020 is a year that the car rental industry would want to forget. The pandemic and the challenges it brought in terms of lockdowns and social distancing had the industry witnessing an unprecedented slump. Fortunately, with the development of the Covid-19 vaccine, demand for car rentals is now gradually picking up.