New Visa Program Spurs Turkish Visits to Rhodes Island in Greece

In a significant boost to its tourism sector, Greece has launched a new visa program that enables Turkish tourists to easily explore 10 Aegean islands of Greece close to the Turkish coast.

For just 60 euros, this 7-day visa allows Turkish citizens to obtain visas upon arrival, simplifying international travel and encouraging exploration of scenic islands like Rhodes.

Previously, Turkish citizens had to apply for a Schengen visa, which involved a more complex and time-consuming process.

Rhodes Island Witnesses Visitor Surge

Rhodes, one of Greece’s largest islands, is experiencing a significant surge in visitors from Turkey due to the new Visa program. Summer bookings have skyrocketed by 133% compared to the same period last year, highlighting the positive impact of this initiative.

Travel period: May to October 24

Travel Trends to Watch:

For car rental companies, here are some key travel trends influenced by the new visa policy:

• 133% Booking Surge: The new visa policy has triggered an impressive 133% increase in bookings, highlighting its impact on travel demand.

• Balanced Travel Interests: There’s a near-even split between business (56%) and leisure (44%) travelers, showcasing the broad appeal of the islands across traveler segments.

• Last-Minute Plans: A significant 91% of travelers are booking their trips within two weeks of departure, indicating a trend towards spontaneous travel.

• Diverse Traveler Demographics: The islands attract a varied crowd, with 40% traveling solo and 60% in groups or families.

Recommendations for Car Rentals:

1. Increased Demand:

Prepare for a significant uptick in car rental demand on Rhodes Island, especially during the peak months from May to October. It’s crucial to have your fleet ready to meet this surge.

2. Agility in Fleet Management:

With a high volume of last-minute bookings, flexibility in fleet management is essential. Be prepared to quickly adjust to sudden spikes in demand.

3. Catering to Diverse Needs:

To accommodate all kinds of travelers, from solo adventurers to larger groups or families, ensure that a versatile range of vehicles is available. Tailor your options to suit various preferences and requirements.

4. Tailored Marketing Strategies:

By analyzing traveler origins, preferences, and last-minute bookings, you can develop more effective marketing campaigns. This approach allows you to cater to specific travelers and their preferences, helping you maximize your revenue.

Conclusion:

The introduction of Greece’s new visa program has catalyzed a significant uptick in tourism on Rhodes Island, evidenced by a staggering 133% increase in bookings from Turkish visitors. The program’s success is particularly pronounced during the peak travel months from May to October, opening substantial opportunities for car rental companies to thrive.

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