At a time when quality and sustainability have taken the lead among buyers, pricing still remains a significant factor in purchasing decisions. Most consumers seek the lowest pricing options wherever possible, and the internet has made it increasingly easy to find the lowest prices.
As the car rental industry looks set to gear up for the next few years, here are 5 lessons from 2021 that every car rental business must be mindful of.
Have you ever noticed that if you and your friend book an Uber cab for the same route and distance, both of you may be charged differently? That is Uber’s dynamic pricing coming into play! Pricing changes dynamically depending on customer data, local events and demand, besides many other factors.