06 Oct
What Signals is the Summer of 2021 Giving Car Rentals?
2020 is a year that the car rental industry would want to forget. The pandemic and the challenges it brought in terms of lockdowns and social distancing had the industry witnessing an unprecedented slump. Fortunately, with the development of the Covid-19 vaccine, demand for car rentals is now gradually picking up.
29 Sep
Is The Future Of Forecasting Clear For Revenue Managers?
Revenue Managers would agree that car rental pricing is a tricky subject – Price your products too high, and the demand drops, price it too low, and you end up losing revenue. In such a case, it becomes essential to forecast demand by carefully analyzing multiple parameters such as fleet type, season, location, and more importantly, the Covid restrictions in place at that location.
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