Navigating the intricacies of the car rental industry can be complex, especially when fine-tuning revenue streams. AI and ML bring about a smarter car rental service with more margins to be earned. Imagine during a big city event, your car rental prices adjusting in real-time to match high demand. That's the beauty of AI!
Revenue management for the car rental industry is a hard ball to crack, with various complex models of operation and polarity in the type of customers across a company’s fleet rental activity. The central differences in the supply-and-demand characteristics further complicate management of revenue in the car rental industry.